SUNAR Grup & Elita Food
- Elita Food Organization small advertiser with a very limited budget,
- Concept management, positioning, marketing communications , brand communications, media relations
- In 7 years : 10 awards and become one o the ISO 500 companies in Turkey
- “PR Market Leader Award” ,MediaCat Conference
- “Marketing and Communication Award”, UN FAO
UNICEF
- Implementation and communications of the UNICEF’s international “Say Yes for Children” petition campaign in Turkey
- Turkey elected as “the country with the highest participation» in the world
- Turkey represented in the UN for the first time and got the right to tell her success story via CNN.
- Doret Habib became first person to be honored by The Turkish Embaccy for her success, May, 2002
MKS
- A special consultancy service submitted to MKS Devo Chemical Materials : Member of the Product Development Team
- Concept management and corporate communications: Product differention and concept creation:
- Health and textile : “breathing textile”
CTBTO
- “The first nuclear disarmament workshop” hosted by Turkey in colloboration with The Ministry of Foreign Affairs and Enka Group
- The workshop was attended by all CTBT registered geographic areas, UNESCO and Islam Conference Organization
- Press Conference and special interviews
Kılıçoğlu Kiremit
- Monopol company in construction sector – roof tiling: B2B brand
- Media relations
- News take place in 54% of the national newspapers and 46% of the trade journals, January, 2011
- Meysu
- Meysu, the oldest brand in soft drink industry (fruit juice) was a ”non-spender” in advertising
- The communication strategy based on only media relations
- According to the search of Marketing Turkey Magazine, the brand was the No 1 in press coverage (1.300.000 $) (August 15, 2009)
Posta Newspaper
- A newspaper having highest circulation but lowest image in the sector
- Ad space sold to the major brands : Nearly non
- Brand Management, Event Management, Media Relations targeted to A & B income groups and top 500 companies of Turkey
- A good case study for marketing conferencess
Celebrity PR
- First time ever in Turkey
- Actor Tamer Karadağlı who lived a major crisis in his personal life affecting his career
- For positioning: Focus group research
- Target: To position him as the most successful local actor in international arena
- Mr. Karadağlı awarded by Lucas Film for his success in dubbing of Star Wars. May, 2005
Penguen Gıda
- Penguen Gıda is a publicly held company
- Marketing communications
- A special consultancy service submitted to Penguen Gıda: Member of the Product Development Team
- Product line extantion, “ready to eat”
- Communication Concept: The background history of the family and the recreation of Balkan cuisine
- 5000% increase in sales in a year :
The first of its industry, 2004-2005
“London is closer than you think ” Campaign
- The first time BA worked with a local communication agency in Turkey
- Event marketing and media relations
- Concept of the event: Historical values of England
- The campaign implemented in Turkey was selected as No 1 globally and BA Turkey gained bonus with it’s highest sales volume , October 2003
‘‘Down Syndrome Awareness Compaign”
- Awareness campaign based on issue management, event management and media relations
- At the end of the campaign, Bimex (IT retail) sponsored «Liberty Academy» which aims to train and to create employment opportunities for the youngsters with Down Syndrome